Mission Statement

"Sun Valley Potatoe Growers, Inc. will enhance it's member's profitability through effective marketing of their potatoe products. This mission will be accomplished through a combination of cost effective and efficient packaging operations, strategic partnerships and alliances, and superior marketing approaches which establish us as our customer's preferred supplier. Through execution of this mission, customers, staff, and members will share the fruits of success."

Location and Growing Conditions

The Idaho potatoe needs the perfect soil and growing conditions along with the proximity of water sources being fed by the melting snow from towering mountain ranges. This makes the Magic Valley of Southern Idaho the greatest growing region in the world.

The unique environment of the Magic Valley in Southern Idaho provides nearly perfect growing conditions for the Idaho potatoe.

The soil, water, clean air and climate here in the Magic Valley contribute to the consistently high-quality Idaho potatoe that has made Idaho famous for so many years.

Magic Valley's rich volcanic soil is ideally suited for the Idaho potatoe. Warm, sunny days, cool nights and the water from melting snow in nearby mountains make the perfect combination for growing the world's best potatoe - the Idaho potatoe.

Our registered certification mark, the "Grown in Idaho" seal, is your assurance that you are getting the real thing - the Idaho Potatoe.