Mission Statement

"Sun Valley Potato Growers, Inc. will enhance it's member's profitability through effective marketing of their potato products. This mission will be accomplished through a combination of cost effective and efficient packaging operations, strategic partnerships and alliances, and superior marketing approaches which establish us as our customer's preferred supplier. Through execution of this mission, customers, staff, and members will share the fruits of success."

Location and Growing Conditions

Idaho potatoes need the perfect soil and growing conditions along with the proximity of water sources being fed by the melting snow from towering mountain ranges. This makes the Magic Valley of Southern Idaho the greatest growing region in the world.

The unique environment of the Magic Valley in Southern Idaho provides nearly perfect growing conditions for Idaho potatoes.

The soil, water, clean air and climate here in the Magic Valley contribute to the consistently high-quality potato that has made Idaho famous for so many years.

Magic Valley's rich volcanic soil is ideally suited for the potato. Warm, sunny days, cool nights and the water from melting snow in nearby mountains make the perfect combination for growing the world's best potato.

Our registered certification mark, the "Grown in Idaho" seal, is your assurance that you are getting the real thing.